Video: Jay Critch – Cheating Freestyle

Jay Critch finishes the year strong with his braggadocious video single “Cheating Freestyle” out now via EMPIRE. Directed by Rich Porter, the video gives a glimpse into Critch’s high-rolling lifestyle in New York City, filled with diamond-studded watches, high-powered cars, and beautiful women. Produced by fellow NYC natives Chulo and Rambow, Jay flexes his signature Brooklyn bravado over hard-hitting 808s, contrasted by airy synths that leave room for Jay to talk his sh*t. Overflowing with confidence, Jay asserts his elite status in the NYC rap scene with lines like – “oh you don’t know Critch? He got songs with Fab, French, and Ross.” Letting his skills lead, we witness the NYC emcee chewing up his haters with his menacing demeanor and spitting them out with his aggressive delivery.