Video: Cico P – See Me

He may be known for his hit single “Tampa,” but rising rapper Cico P hails from Jacksonville, TX, a town of 14,500 about a two-hour drive from Dallas. Giving a glimpse into life in his little-known hometown, Cico shares “See Me,” his latest music video. An emotional slice of Southern rap, “See Me” finds Cico using his drawl and trademark layered vocals to skate atop chirping organs and snarling guitars, alluding to the hardship and losses that made him who he is today: “You never been through the struggle, your life ain’t so hard, so you cannot preach to me,” spits Cico. The video paints a compelling portrait of trap life in rural areas, as Cico drives his ATV around town before stopping to talk his smack on a neighborhood basketball court.