Video: Lil Durk, King Von & Booka600 Ft. Memo600 – Jump

“Jump,” the opening track on Loyal Bros, is a mission statement for the whole tape as Durk, Memo, and Booka trade bars, stressing the importance of loyalty and emphasizing that they make music for people stuck in the trenches. The centerpiece of the song is a full-length verse from King Von, who tells one of his signature crazy stories about what happens when you trust the wrong people(oh how I’ve missed these!). The video splits up the action into two parts, with Booka and Memo celebrating their successes at an apartment party, and Von taking his Rolls Royce to a meeting with the plug while Durk chills in the back of the Royce. “Jump” follows Timo’s educational “Rules,” and the simmering “PistolTotin’,” by Memo600 and Foogiano, and Doodie Lo’s no-nonsense “Took Down.”