With his thrilling sense of drama and demonic mic presence, it’s impossible to sit still while listening to King Von. Leveling up with a new collection of street stories and war cries, the Chicago rising star shares LeVon James, his new project. With a title that alludes to Von’s G.O.A.T. aspirations and a cover that pays homage to LeBron James’s pre-game chalk ritual, LeVon James is a fierce and invigorating listen, painting a vivid picture of Chicago chaos atop glistening instrumentals from Von’s frequent collaborator Chopsquad DJ, among others.
Following up 2019’s successful Grandson Vol. 1 (over 350 million total streams), the new project reaffirms the Only The Family rapper’s rep as one of the game’s best storytellers–he packs detail and wit into his edge-of-seat rhymes without losing his expert sense of time and place–and expands his box of tools to include melodic rave-ups like “Hella Glocks,” and romantic rap ballads like “Trust Issues.” Featuring two appearances from Von’s OTF label head Lil Durk, along with an array of the biggest names in street rap, including G Herbo, YNW Melly, NLE Choppa, Tee Grizzley, Yungeen Ace, and OTF artist Booka600, LeVon James is available to stream everywhere via Only The Family/EMPIRE.
Along with the project, Von makes mischief in the new video for project highlight “On Yo A**.” A banger with a hyperactive beat from Chopsquad DJ, who layers video game synths and satanic choirs atop rollicking 808s, “On Yo A**” finds an ultra-confident Von stalks his city streets like a slasher-movie monster, warning all steppers that he’s not one to be trifled with: “Ooh sh*t, I’m on you m********** a**/Come outside, I’ll make you m********** grass/You still in school? I’m in your m********** class!” The song features a gruff guest appearance from G Herbo, currently touring with Von on his PTSD Tour.