Video: Mo3 – Why

Seamlessly switching between his bluesy croon and fiery rhymes, Dallas rapper Mo3 specializes in thrillingly unpredictable Texas trap. Introducing his life story to a national audience, the EMPIRE-signed heatseeker shares “Why.” Reverberating with minor-key piano and stuttering snares, “Why” expertly mixes aching pain, humble flexing, and autobiographical detail into an intense and mournful country rap epic: “And all this pain in my body, I’m so numb, won’t let ’em get to me/Hate the fact I’m livin’ good, in the city I made history/Two hunnid thousand ’round my neck, my chains tangled up, they cling-a-ling/F*ck the opps, b*tch, I been on, they seen me on they TV screen.” DIrected by Prophecy Productions, the new video spans decades, highlighting 3’s troubled relationship with authority as a teenager, dramatizing 3’s multiple stints in lockup, and fast-forwarding to the present day, where 3 is one of Dallas’s most in-demand acts.