Video: LK Snoop Ft. Eldorado Red & Hoodrich Pablo Juan – Up

Alabama rapper and 2713 Entertainment CEO Eldorado Red has teamed with Jonny Shipes helmed indie Cinematic Music Group, forming a new partnership. The first artist to be released under this new deal is 19 year old LK Snoop.

Chauncey Farris aka LK Snoop (which stands for Last King Snoop) is a Montgomery, AL native hailing from the infamous Gibbs Village projects and is described break-out star to emerge from that region since Doe B, who was lost to gun violence in 2013.

Yesterday, LK debuted the visual to his single, “Up” which features Eldorado Red himself and Hoodrich Pablo Juan. The song lives on LK’s recently released mixtape, LK Project Supa Star.