Video: Scotty ATL – Stupid Rich

A rise-and-grind emcee with a easygoing drawl and a devoted fanbase, Scotty ATL is effortlessly relatable. Premiered by XXL, Scotty returns with the video for “Stupid Rich,” a ruminative, Southern-fried, guitar and organ-driven thumper. Though the song’s title suggests a boast, “Stupid Rich” is less materialistic and more sorrowful: “If I had a dime/for every single time/all you niggas lied/I’d be stupid rich.” In the half-black-and-white video, directed by Sonny Bonoho and Ife Adeniji, the Cool Club CEO travels to Eugene, Oregon to reflect on his hardships, intercut with confessional, full-color close-ups of Scotty in a dark room. Produced by Cory Mo, “Stupid Rich” is the opening track to Scotty’s recent Daily Bread, an album rooted in tragedy and triumph, focusing on Scotty’s personal growth and lessons learned.