Video: Young Dolph – Hold Up Hold Up Hold Up

“Hustle hard, ain’t no such thing as luck.” In the video for “Hold Up Hold Up Hold Up,” Dolph pictures a different life for himself, one where instead of hustling hard in the rap game he’s hustling at a laundromat, leading a less lavish life but proving that no matter what Dolph does he lives under the guiding principles of professionalism and working day and night to take care of your family and your peoples. In his own words, “Shout-out to anyone who takes their job serious and does whatever they gotta do to make ends meet.”

“Hold Up Hold Up Hold Up” is a highlight track from Rich Slave, Dolph’s deeply personal and highly successful new album. The album explores Dolph’s rags to riches story, emphasizing his Memphis roots with Dirty South instrumentals as he mixes his trademark flex-heavy witticisms with his thoughts on the responsibility that comes with mogul status. Flexing bar after bar about his earned wealth, Dolph reflects on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. Featuring singles like the West Coast tribute “Death Row,” the conversational “Blue Diamonds,” and the Megan Thee Stallion-featuring riders’ anthem “RNB,” Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week. Home to video singles “Cray Cray” (2.5 million views), “What’s Da Bizness” (1.8 million views) and “Blue Diamonds” (6.9 million views), Rich Slave is available everywhere via Paper Route EMPIRE.